Selling your home takes more than a "FOR SALE" sign in your yard and a listing in the Multiple Listing Service® (MLS®). These steps are important, but no assurance you will achieve your goals.
Working with RE/MAX
The first step is to assess your goals in light of the current real estate market. As RE/MAX REALTORS with experience in your area we can help you set a realistic expectation for the asking price, selling price, and time frame. There are other considerations that are also important. The better RE/MAX understand your objectives the happier you will be with the results. So tell your Realtor everything you believe may be important about your home and your personal objectives. With your goals understood, an effective marketing plan can be developed to suit your needs.
Typical steps RE/MAX we take to market your home:
•Hire a professional photographer who photographs your home.
•Generate a property feature list and promotional copy.
•Generate a Virtual Tour or digital slide show so that the prospective buyers can see your home inside and out.
> Create individual property website
> Report page hits to seller (optional)
> Post listings on additional websites.
•Professional color brochures. (call for sample)
•Add your property to the El Paso Multiple Listing Service, REALTOR.COM and many other internet portals.
•Add your property to our web sites which covers El Paso homes for sale. As a featured property, your home would appear regularly on our home page.
•Generate a property notebook with promotional material and information about the community.
•Install a "FOR SALE" sign in your yard and a flier box with property brochure.
•Mail "Just Listed" cards to surrounding neighbors, and active agents and brokers in the area.
•Open Houses are announced in El Paso Times print ads, REALTOR.COM, El Paso Multiple Listing Service, and mailings to local neighborhoods.
•Print advertising and mailings will drive buyers to our RE/MAX web sites where they will see your property features.
Marketing To The Broker Community
Local Brokers have present time buyers so this is the most important marketing to do well.
•Add your property to the El Paso Marketing Listing Service ®
> Key Benefit we offer is marketing your property in MLS is better photography and ad copy.
•Company Tour to expose your property to all RE/MAX participating agents.
> With over 1,000 Realtors, no other company can achieve this wide exposure to top agents.
•Local and Regional Broker Property Tours
Multiple Listing Service® (MLS®) is a vital component in the selling process. Listing your home in MLS will ensure exposure to all the other REALTORS in the greater El Paso area, nationally, and internationally. REALTORS have access to new homes as they hit the market, often prior to being found on the Internet.
As most buyers also work with a REALTOR, having your home listed on the MLS ensures exposure to a broad range of interested people. REALTORS use the MLS every day to match sellers with buyers. Having exceptional photographs and property description in the MLS can generate more showings of qualified buyers.
Remember that marketing your home is only a part of the Home Selling Process. There are 4 steps to the Home Selling Process:
1. Getting a signed contract;
2. Buyer inspection (due diligence);
3. Appraisal; and
4. Closing.
Yvonne Russell, RE/MAX REALTOR, will guide you through the whole Home Selling Process when you list your home with RE/MAX.
Call Yvonne to review your goals for selling your home and develop a well-thought-out marketing plan.
(915) 594-3034 (office) or (915) 873-8646 (Yvonne mobile) Click for Contact Information.
More About Internet Listing
If you want to find home buyers early on in their home shopping process, it has become increasingly imperative to have your home listed on the Internet. Recent studies show that as many as 90% of home buyers now do their preliminary home shopping on the Internet. Having your home listed on the top real estate portals ensures that your home will be seen early in the home shopping process. We provide optimum exposure to millions of buyers by having your property listed on top real estate and local web sites, such as REALTOR.com, MSN.com and Yahoo.com.
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